Sydney Patent Attorney - Patent and Trade Mark Registration Services
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TradeMarks | Patents and TradeMark Services

A trade mark is used to distinguish your product (your goods and/or services) from those of other traders. Typically, a trade mark includes a word, phrase, logo or a combination of these. An example of a well-known trade mark is QANTAS and the flying kangaroo logo. A trade mark is a valuable marketing tool. As your business grows, the public identifies the trade mark with the quality and reputation of your product. This reputation and goodwill is something you build over time. It is therefore highly recommended that you register and protect your trade mark to prevent others from using your trade mark and possibly gaining advantage from your reputation and goodwill.
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