Sydney Patent Attorney - Patent and Trade Mark Registration Services
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Designs | Patents and Trademark Services

A registered design protects the look or appearance of a product. It does not protect how the product works although in some cases these are related. An example is the design of a door handle. The design registration does not protect the mechanism of how this product works. The design registration will only protect the appearance of the product. A designs needs to be “new” and “distinctive” to be registrable. The comparison is made against ‘prior art’ designs – those that are publicly available prior to the design application filing date. To be “new”, a design must not be identical to a prior art design. To be “distinctive”, the design must not be “substantially similar in overall impression” to a prior art design.
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