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About D. John Carlson

John advises all levels of government, public companies, private companies and not for profits on brand, marketing and communication strategy. He writes extensively and speaks to audiences across Australia, providing an alternative- evidence based approach to marketing and business more generally. With an academic background in psychology, education and business he is committed to the objective thinking that drives return on investment, the lateral thinking that facilitates innovation and the understanding of human behaviour that facilitates performance

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